Carving a Niche For India’s Next Solar Leader: A Social Media Case Study
Agni Solar is a top supplier of solar goods and services, enabling people and companies to adopt alternative clean energy sources. The company offers cutting-edge solar solutions for both industrial and domestic uses- and are highly respected in their field for their products which are uniquely suited to Indian needs. Naturally, we were ecstatic when they approached us to help them establish their social media presence.
The Challenges
For Agni Solar, social media marketing was more than a routine task. It was a strategic tool to help them to stand out in a competitive and elitist space. Our goal was to create:
A distinctive brand identity and presence on social media.
Stronger authority in India’s green energy conversation.
A platform to showcase products in an approachable, non-tech heavy way.
Understanding the Assignment
In a space crowded with technical jargon and lookalike content, Agni Solar needed a voice that felt fresh, human, and forward-thinking.
Balance education and engagement
Helping people understand solar tech without overwhelming them.
Appeal to diverse audiences
From large industrial buyers to everyday homeowners curious about green energy.
Establish credibility and trust
Position Agni Solar as a thought leader in the renewable energy ecosystem- not just a seller.
Our Step-by-Step Strategy
We designed a full-funnel, content-first approach to grow visibility and engagement.
Choosing the Right Platforms for Growth
Focused on Facebook, Instagram, LinkedIn & Twitter to balance community-building and B2B positioning.
Laying the Foundation with Content Pillars
Created content around product innovation, sustainability, education, and customer stories.
Designing Visuals that Reflect the Brand’s Personality
Created vibrant, clean, and locally-relevant visual templates to differentiate the brand.
Choosing the Right Platforms for Growth
Focused on Facebook, Instagram, LinkedIn & Twitter to balance community-building and B2B positioning.
Leveraging YouTube Shorts for Quick Storytelling
Launched YouTube Shorts for relatable, engaging storytelling in under 60 seconds.
Crafting Engaging & Accessible Content
Focused on clarity over technicality, making solar tech approachable for all.
The Results
In just a few months, Agni Solar found its footing on social media. It emerged as a standout voice in the renewable energy space. On the back of strategy and good content, the brand began to attract attention and recognition across the solar industry.
Bettered Reach & Engagement
Clearly defined EVP pillars across compensation, culture, career, and benefits.
Brand Authority
Gained recognition as a trusted voice in India’s renewable energy space.
Product Visibility
Their innovations were showcased in a more consumer-friendly way, increasing interest and inquiries.
Conclusion
With strategic social media marketing Agni Solar found its voice—clear, confident, and human-centric. With sharp planning, thoughtful content, emotive designs and some smart platform-led execution, BrandLoom could help establish them as a thought leader in their niche.
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