Hi there,
I’ve heard a lot of queries about SEO lately. But this one- It stopped me cold:
You know it’s serious when a founder leans in and says, like it’s a confession:
“We rank top on Google… and traffic still dropped.”
That wording says everything about what’s shifting right now.
It hit me while listening to an old podcast on the rise of Google. The host was breaking down how Google rewired the internet while building a business model.
That’s when I realized. We’re about to watch that history repeat itself.
This time, it’s not on search engines or social media feeds. It’s something much bigger and more personal.
It’s inside your AI chatbot.
Yes. We’re talking about a full-blown ad model baked into AI responses. A future where conversational interfaces become monetized and surfaces – one query at a time.
That moment we’ve all been expecting: sponsored links in ChatGPT and other AI chat responses are on the horizon.
A killer business model that becomes the “Google AdWords of AI.”
We’ll be staring at the next Google AdWords moment – one that will redefine how brands reach consumers and how users receive information.
What’s Coming Isn’t Small
A recent eMarketer report says AI-sponsored links could take 13% of the search ads market by 2029, totaling around $26 billion a year.
This isn’t just a new ad format. It’s a full-blown shift in user behavior, and it’s already happening.
Think about it: Nowadays, where do you go when you need an answer? Mostly, a chatbot. Not a search engine.
And once these chatbots start serving ads the way Google serves AdWords…The game will never be the same.
Let me explain to you in detail, it’s quite interesting:
Same Old Playbook, New Game
If you’ve been in the digital space long enough, this pattern should feel familiar. It’s the internet’s favorite growth strategy, and it works almost every time.
Consider this business
Step 1: Offer a free or low-cost tool that solves a real problem.
Step 2: Build massive daily usage by making it simple, addictive, and useful.
Step 3: Train users to trust the interface, rely on it, even prefer it.
Step 4: Slowly introduce monetization, starting with ads that feel like part of the experience.
That’s exactly how the biggest digital empires were built.
Facebook gave us a way to connect. Then came boosted posts and the entire ad ecosystem.
Instagram gave us beautiful filters and follower counts. Then came Stories… and then the shoppable feed.
Even Netflix, which didn’t have ads earlier, flipped the switch and launched ad-supported plans, and guess what? Their revenue shot up.
It’s not just a pattern. It’s a formula. And now, the same formula is playing out again. Only this time, the product isn’t a social network or a streaming service.
It’s AI chat which is becoming the default way we search, learn, and make decisions.
OpenAI, Google, Anthropic, and others have spent billions to make AI chat useful, fast, and (crucially) free.
They’ve done the hard part: built trust, trained habits, and changed how people interact with information.
And to scale into a bigger level, they are relying on ads, not salesy ones, but smart, subtle, context-aware placements that appear within the conversation, when the user is already leaning in and asking questions.
And being part of that answer is going to be the most valuable “real estate in the digital world”.
SEO Is Having an Identity Crisis
In every SEO Slack group I’m in, people are freaking out. The old tricks don’t work anymore. Rankings? SERPs? Meta tags? Are all of these messed up?
Suddenly, it’s all about AEO – Answer Engine Optimization.
Instead of trying to rank on Google, people are scrambling to show up in AI replies.
And for good reason – If AI becomes the go-to answer machine, your visibility depends on getting mentioned inside it, and not just on a blue link 10 results down on the search results page.
New Opportunities for the Bold
But here’s what many miss:
This is the window.
Every big platform shift. Mobile, social, or search, created fortunes for the early movers.
And right now, there’s a brief period where there are no rules, no playbooks, and no clear winners.
That’s your edge.
Already, tools like PromptWatch are popping up, helping brands track their mentions inside AI responses.
Sure, they’re rough. The tech isn’t perfect. But it shows where things are going:
Toward a future where AI share of voice becomes a marketing metric.
What to Watch Closely
Here’s where my eyes are:
- How will OpenAI introduce sponsored responses?
- Will quality suffer like it did on Amazon, where nearly every result is paid?
- How trust is balanced with monetization?
- The new measurement challenges this will create?
Early adopters will have the same advantage that Google Ads pioneers had.
So ask yourself:
Are you going to sit back and wait for the platform to mature? Or will you learn the system before it explodes?
Because it will explode, that’s certain.
So start experimenting. Learn how to earn organic AI placements. And when the paid options roll out, you won’t just be ready—you’ll already be trusted, visible, and way ahead of the curve.
If this feels like the shift your brand’s been waiting for, don’t sit on it. We only work with a few growth-focused brands each month—and this cycle’s nearly full.
Secure your spot before it’s gone. 👉 https://www.brandloom.com/seo-services
Let’s make sure you don’t just adapt to AI search—but lead in it.
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
BrandLoom Is Regularly Featured In :
Meet Us At:
Gurgaon. Mumbai. Pune. New Delhi. Bangalore. Texas. New York. London.
