#76 – They’re Not “Kids.” They’re Your Buyers.

You’ve Got To Market To Gen Z. Not Market At Them.

The modern marketing machinery is still stuck using the millennial playbook. Whereas the audience in their prime today is Gen Z, and you need to understand that this digital native generation does not do things the old way.

You post, they’ll scroll past.
You promote, they ghost you.
You sell, they leave you.

Because Gen Z doesn’t buy your pitch.
They need to feel your vibe.

You see, they are 377 million strong in India, and by 2030— they will probably collectively spend $730 billion directly, while potentially influencing $1.4 TRILLIONS worth of sales.

So you cannot really ignore Gen Z, or you’ll miss the next growth wave.

If your brand feels out of touch— they won’t give you a second chance. They’ll skip your ads. Worse, they’ll roast your copy in the comments.

And if you try too hard, they’ll declare you “fake” and move on.
So, what do you do?

Market Like You’re One of Them. Not Just For Them.

Here’s what we learned from our experience working on Gen Z-focused campaigns:

1. Drop the polish.

Go raw, real, unfiltered. With Gen Z, authenticity is everything.
So showcase those chaotic behind-the-scenes moments, bloopers, and messy work stations. They work better than obviously glammed-up studio shots.

2. Make it all about your values.

This gen shops with conscience. If you play it too safe, or don’t communicate what you stand for— they won’t care how “premium” your product is. When you talk about what you’re working for, you’ll form an honest, emotional bond with them.

3. Speak in memes.

Gen Z is the first generation that’s BORN into the era of the internet and social media. Keep it short, sweet, and relatable, and make memes a mainstay in your brand communication. Keep it authentic.

4. Involve them.

UGC. Polls. Co-creation. Timely takeovers. AMAs. Speak to them. Invite them to participate in shaping your brand— not just consume it.

How do we know?

Because we used this exact playbook for a dietary supplements brand, and saw:

• 4x increase in Gen Z interactions
• 10,000 new social followers in 6 months.

Proof Of The Pudding …

For our client— we created an Instagram influencer campaign that showed real, non-model-esque people.

And they asked the crowd to post their daily simple #wellnesshacks with 10-second Reels with a sharp, dramatic transition.

That’s it. No hard sell or in-your-face brand promotions.
And it paid off.

Within a month, our client was getting tagged EVERYWHERE, with Gen Z being the most proactive demographic.

They liked the authenticity. They were eager to share their stories and learn from the others.

We also ended up with some zingers in the comments that our copywriters have leveraged to great effect.

Overall, it was a grand success.

Do you want to get there?

Do you want to make your brand Gen Z’s next obsession? And not be “Ok Boomer”ed on the internet?

Let our brand consultants audit your ecosystem and create a roadmap that’ll help you grow your influence with iGeneration.

👉 [Book your free brand audit session NOW]

P.S. Hope you read my last marketing story #75 – Do You Still Think That Ranking #1 on Google Is Great?.

That’s it for today, thanks for reading.
Yours Sincerely,