Hi there,
Before we jump into today’s topic, I have some exciting news to share.
We’re thrilled to be recognized at the MartechAi Awards 2025 for our AI-driven strategy behind Ashley Stewart’s debut bridal collection, “I Said Yes.”
With 18.69 ROAS, 226K+ unique visitors, and strong sales momentum, this award reflects what we care about most: building campaigns that feel culturally relevant and perform like a growth engine.
We’re proud of the work, grateful for the trust, and even more excited about what we’ll build next.
Now, let’s break down what’s changing in local search, and why early movers in local SEO will have the advantage.
What To Do Now: 8 Moves That Protect Local Visibility In AI Mode
Here’s the practical playbook local brands should execute (especially if you manage multiple locations):
- Treat Google Business Profile as your verified source of truth
Categories, services, hours, attributes, photos, posts, Q&A, review responses—keep it active and current.
- Add technical precision with schema
LocalBusiness + Service schema, geo coordinates, image/alt-text hygiene, and clean JSON-LD implementation.
- Lock omnichannel consistency (NAP harmony)
Same Name, Address, Phone, services, and descriptions across GBP, website, and directories—no contradictions.
- Make review sentiment AI-readable
Collect reviews that mention real attributes (speed, staff, experience). Pair with Review/AggregateRating schema.
- Shift content to Answer Engine Optimization + query fan-out
Answer the main query and the following 5 questions users ask after it. Use clear headings, short blocks, and structured Q&A formats.
- Earn branded mentions across the web (linked or unlinked)
AI weighs “proof you exist and matter” across authoritative sources, not only backlinks.
- Optimize for high-velocity conversions (CRO)
AI traffic is usually higher-intent. Make the first click count: single-focus CTAs, low-friction forms, fast paths to “Call / Book / Quote.”
- Un-hide critical content and keep it accessible
Don’t bury licenses, credentials, services, pricing signals, or location info inside tabs/accordions that require clicks. AI needs clean, readable HTML.
The takeaway
AI Mode doesn’t reward the loudest brand. It rewards the clearest entity.
If your local presence is consistent, verified, review-backed, schema-structured, and built to answer real journeys, you increase your odds of becoming the business AI confidently recommends.
At BrandLoom, we help brands rebuild for this new reality—so you don’t just “rank,” you get cited, trusted, and chosen inside AI-driven local journeys.
👉 👉 Book Your Free Strategy Session to see how ready your brand is for AI Mode, and what to fix first.
P.S. If you missed our last edition, read:
#85 – AI Trust Now Starts on Reddit, Not Google
That’s all for now. Keep learning. Keep leading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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