Consumer’s preference for eCommerce (Electronic commerce) is on the rise for several reasons beyond cheap prices. Today’s consumer is looking for shortening her buying cycle along with convenience, choice and appropriate information. At the same time rising options such as mobiles are increasing complexity for E-Commerce store owners. It is no longer just enough to have an eCommerce store. To increase sales of an eCommerce store one needs to go beyond.

We are sharing our top 10 ways to increase sales of eCommerce store:

  1. Easy Navigation: Consumer is quite impatient while browsing online. To increase sales of eCommerce store it should be simple, predictable and easy to use so that they can find and purchase what they want to buy. Product categorisation should be standardised with clear title and should be clearly visible.
  2. Easily searchable product listing: Get into shoes of your customers and to increase sales of eCommerce store, think how they categories products, how they will search for products. Find the right keywords they might use in your internal search bar. If your customer does not find what they are looking for in a single click of a button, they will immediately exit from your site.
  3. Introduce a Search Bar: To increase sales of eCommerce store go for a search bar for internal search on your site, this is an easy way to ensure customer give you an extra chance if they do not get what they are looking for. Such search bar should be prominently placed on top of the E-Commerce Store and also on every page.
  4. Make it Simple to buy: Once a customer decides to buy from you, it is a favour that they are trusting you with their Business. Therefore to increase sales of eCommerce store, make it easy for them to pay by providing wide payment options starting from credit to debit card, Cash on Delivery etc. BrandLoom found in study that consumers propensity to buy is higher if the E-Commerce Store checkout is streamlined and straightforward.
  5. Put your Best Foot Forward: To increase sales of eCommerce store surprise your potential customers with clean, exciting, appealing pictures and graphics by grabbing their attention. Refresh / Upgrade / Update your E-Commerce Store on a regular basis. This exercise will motivate a customers to stay longer on your store, thereby increasing chance of buying.
  6. Open your Heart: In today’s age of Data Excess, consumers are bombarded with data, but most of the time they do not understand what to do with the information available. However if you do not share and make it easier for them to understand the meaning of it, they get offended and leave to those who help them. So to increase sales of eCommerce store, open your heart share with them products specs, shipping details, cost structure etc.
  7. Shipping: E-Commerce Stores can be accessed globally, make sure that you allow buying from countries where you can ship in reasonable amount of time with reasonable cost. To increase sales of eCommerce store cleary articulate stores shipping policies and make sure shipping timelines and costs are apparent before the customer starts the checkout process.
  8. Build a Responsive Site: Customers access your E-Commerce Store from variety of tools (Computer, Tablet, mobiles etc.) and browsers (IE, Firefox, Chrome, etc.). To increase sales of eCommerce store ensure that your site run smoothly on multiple devices or browsers, something which will surely drive your sales.
  9. Be Data driven: With Tools like Data Analytics, Adwords, It has become quite easy to understand who, what, when and where of customers. To increase sales of eCommerce store use data to build your strategy. At the same time marketers needs to build business hypothesis and test them to upgrade their Go to Market strategy.
  10. Allow Personalisation: Every customer is different so when they decide to buy allow them to choose from services like gift wrapping, notes and shipping to alternate address.

These are some of the simple tips to increase sales of eCommerce store, take advantage of them and deploy them now.

Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

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