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BrandLoom Wins ADTECH Today 2025: Best Digital Campaign for Ashley Stewart’s “I Said Yes” Bridal Launch

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BrandLoom wins ADTECH Today 2025 award for Best Digital Campaign with Ashley Stewart “I Said Yes” bridal launch

We’re excited to announce that BrandLoom has won the ADTECH Today Award 2025 for Best Digital Campaign, for our work on Ashley Stewart’s powerful bridalwear debut: the “I Said Yes” campaign.

Ashley Stewart, an iconic plus-size fashion brand in the United States, entered the bridal space in 2024—a category full of established giants and high customer expectations. The task? Build emotional connection, visibility, and conversions from day one.

That’s where BrandLoom stepped in.

We designed a fully integrated campaign that combined:

  • Emotion-led storytelling around body confidence and joy
  • Long-tail SEO and category design for bridal keywords
  • Influencer collaborations across TikTok, Instagram, and YouTube
  • High-ROAS Meta ads and content amplification
  • Guest posting and PR in lifestyle & wedding platforms
  • Local SEO & GMB optimization for store visibility

The campaign was more than ads—it was a movement. It told women everywhere: your love story deserves to be celebrated with confidence, beauty, and pride.

The numbers spoke for themselves:

  • Record-breaking engagement & conversions across channels
  • Sustained online + offline sales momentum
  • Improved organic visibility through SEO and GMB

“Winning this award proves the power of our trust-first, performance-led model. We’re honored to have shaped Ashley Stewart’s bridal debut into not just a launch, but a movement.”
 — Avinash Chandra, Founder & CEO, BrandLoom Consulting

Lee Washington, Director of Analytics & CRM at Ashley Stewart, shared his appreciation:

“The ‘I Said Yes’ campaign was close to our hearts, and BrandLoom brought it to life with unmatched creativity and clarity. Their team truly understood our vision and delivered across every digital touchpoint.”

This award reflects our belief that digital campaigns must connect hearts and drive results. We’re excited to carry this momentum into future collaborations.

Looking to transform your brand story into a digital movement? Talk to BrandLoom today

Avinash Chandra
Author Avinash Chandra

Avinash Chandra is a seasoned Branding, Integrated & Digital Marketing Consultant with over 25 years of global experience driving profitable growth for over 100+ brands across India, the USA, Europe, Southeast Asia, and the Middle East. He is the Founder of BrandLoom Consulting, a digital-first brand consulting firm helping startups, SMEs, and large enterprises create customer-centric, profitable, and sustainable brands. Under his leadership, BrandLoom has empowered clients in diverse industries to achieve breakthrough performance through data-driven digital marketing strategies. Previously, Avinash held key marketing leadership roles with multinational giants like Philips, Bausch + Lomb, Hanes, Lycra, Coolmax, and Opple, where he managed P&Ls, marketing teams, and go-to-market strategies across India, South Asia, and Southeast Asia. An alumnus of MDI Gurgaon, Avinash blends a rare mix of strategic thinking, creative execution, and deep digital expertise. He is widely recognized for his ability to simplify complex marketing challenges, drive ROI, and build strong digital ecosystems for modern businesses. When he’s not consulting or mentoring young entrepreneurs, Avinash shares insights on branding, e-commerce, and digital growth to help businesses stay ahead in a rapidly evolving digital landscape. Expertise: Brand Strategy, Digital Marketing, Performance Marketing, B2B & B2C, SEO, Content Marketing, E-commerce Strategy Philosophy: “A brand isn’t built in boardrooms—it’s built in the minds of customers.”