We’re excited to announce that BrandLoom has won the ADTECH Today Award 2025 for Best Digital Campaign, for our work on Ashley Stewart’s powerful bridalwear debut: the “I Said Yes” campaign.
Ashley Stewart, an iconic plus-size fashion brand in the United States, entered the bridal space in 2024—a category full of established giants and high customer expectations. The task? Build emotional connection, visibility, and conversions from day one.
That’s where BrandLoom stepped in.
We designed a fully integrated campaign that combined:
- Emotion-led storytelling around body confidence and joy
- Long-tail SEO and category design for bridal keywords
- Influencer collaborations across TikTok, Instagram, and YouTube
- High-ROAS Meta ads and content amplification
- Guest posting and PR in lifestyle & wedding platforms
- Local SEO & GMB optimization for store visibility
The campaign was more than ads—it was a movement. It told women everywhere: your love story deserves to be celebrated with confidence, beauty, and pride.
The numbers spoke for themselves:
- Record-breaking engagement & conversions across channels
- Sustained online + offline sales momentum
- Improved organic visibility through SEO and GMB
“Winning this award proves the power of our trust-first, performance-led model. We’re honored to have shaped Ashley Stewart’s bridal debut into not just a launch, but a movement.”
— Avinash Chandra, Founder & CEO, BrandLoom Consulting
Lee Washington, Director of Analytics & CRM at Ashley Stewart, shared his appreciation:
“The ‘I Said Yes’ campaign was close to our hearts, and BrandLoom brought it to life with unmatched creativity and clarity. Their team truly understood our vision and delivered across every digital touchpoint.”
This award reflects our belief that digital campaigns must connect hearts and drive results. We’re excited to carry this momentum into future collaborations.
Looking to transform your brand story into a digital movement? Talk to BrandLoom today
