At the ADTECH Today Awards 2025, BrandLoom was honored with the award for Best Paid Search Ad Campaign, celebrating our performance-led work on Ashley Stewart’s bridal debut campaign: “I Said Yes.”

“We weren’t just running ads—we were creating a launchpad for Ashley Stewart’s bold entry into the bridalwear category. Paid search played a critical role in reaching brides-to-be at their moment of intent, and this award validates that trust-first, ROI-driven strategy.”— Avinash Chandra, Founder & CEO, BrandLoom Consulting

The challenge was steep—Ashley Stewart had no prior presence in bridalwear, yet needed to compete with established players in a high-CAC category.

Through smart bidding, keyword expansion around long-tail bridal searches, and hyper-local targeting, we ensured that every dollar delivered measurable impact.

The results were record-breaking:

  • 18.69 ROASon paid campaigns
  • $2.88 CPCin a highly competitive space
  • 226K+ unique visitorsto bridal category pages

Lee Washington, Director of Analytics & CRM at Ashley Stewart, added:

“BrandLoom’s team worked with transparency, expertise, and strategic clarity. Their execution in paid search helped us reach the right audiences at the right time. They’ve been a true growth partner.”

We’re proud that our Paid Search excellencehas been recognized and look forward to shaping many more high-impact, performance-driven campaigns in the future.

Want performance-driven paid campaigns that deliver ROI like never before? Reach out to us now. https://www.brandloom.com/digital-marketing-services

Avinash Chandra
Author Avinash Chandra

Avinash Chandra is a seasoned Branding, Integrated & Digital Marketing Consultant with over 25 years of global experience driving profitable growth for over 100+ brands across India, the USA, Europe, Southeast Asia, and the Middle East. He is the Founder of BrandLoom Consulting, a digital-first brand consulting firm helping startups, SMEs, and large enterprises create customer-centric, profitable, and sustainable brands. Under his leadership, BrandLoom has empowered clients in diverse industries to achieve breakthrough performance through data-driven digital marketing strategies. Previously, Avinash held key marketing leadership roles with multinational giants like Philips, Bausch + Lomb, Hanes, Lycra, Coolmax, and Opple, where he managed P&Ls, marketing teams, and go-to-market strategies across India, South Asia, and Southeast Asia. An alumnus of MDI Gurgaon, Avinash blends a rare mix of strategic thinking, creative execution, and deep digital expertise. He is widely recognized for his ability to simplify complex marketing challenges, drive ROI, and build strong digital ecosystems for modern businesses. When he’s not consulting or mentoring young entrepreneurs, Avinash shares insights on branding, e-commerce, and digital growth to help businesses stay ahead in a rapidly evolving digital landscape. Expertise: Brand Strategy, Digital Marketing, Performance Marketing, B2B & B2C, SEO, Content Marketing, E-commerce Strategy Philosophy: “A brand isn’t built in boardrooms—it’s built in the minds of customers.”