#69 – What One Brand Learned After Burning $100,000 on Ads

These Are The Mistakes Brands Make Over & Over:

1. 1. Brands guess instead of asking.
      They thought their customers care about discounts & luxury —turns out they wanted faster delivery with repeat trusted experience
   2. Brands use outdated insights. Maybe last year your audience cared about free shipping. Today they care about faster delivery, flexible returns, and real reviews. Maybe they once clicked on flashy ads. Today they trust recommendations, conversations, and authenticity. If you’re still building marketing plans on old habits, you’re not speaking to today’s buyer.
   3. Brands chase vanity metrics.They see 10,000 views & 500 likes on a post.
      But no new signups. No repeat customers. No referrals. No sales.
      Views are ego metrics.
      Behavior is business.

It’s a slow, painful death.
And most businesses don’t even realize it until it’s nearly too late.

The men’s streetwear brand I mentioned earlier?
Same story.

Their products were solid — heavyweight tees, bold graphics, premium builds.
Their website looked polished.
Their Instagram feed was full of perfectly lit product shots.

But perfection was NOT solving anything.

The Problem Was –

No emotion. No attitude. And of course, no recognition.
They simply had NO brand identity.

No sense of belonging.
They weren’t inspiring anyone to say, –

“That’s my tribe. That’s how I see myself.”

So, Here’s What BrandLoom Did:

Once my team uncovered the gap, we didn’t rush to fix the ads.

We went deeper:

1. 1. 1. We rebuilt their Instagram and Twitter with a real persona — bold, urban, confident.
      2. We stopped posting “content” and started sharing “identity”.
      3. We aligned everything — the images, the captions, even the timing — with who their customer wanted to be.
      4. We brought in micro-influencers — real people with real clout inside those urban circles. Not celebrities. Not mass influencers.
         Just the kind of voices their audience trusted without thinking twice.

The results weren’t just better metrics.
It was a different energy.

People didn’t just like their posts —
They saw themselves in the brand.

Engagement rose.
Sales rose.
And more importantly — the brand finally felt alive.

Because it wasn’t shouting anymore. It was connecting.

Customers finally started to choose them.

Grow so fast your rivals question their whole business plan. Let’s connect. https://www.brandloom.com/lead-generation-services

P.S. Stop guessing. Start growing.

That’s it for today, thanks for reading.

Yours Sincerely,