#77 – When Strategy Meets Storytelling, Awards Follow

BrandLoom Wins ADTECH Paid Search Campaign

The Challenge: Entering a New Category with High Stakes

Ashley Stewart has been a celebrated plus-size fashion brand in the United States for decades. But in 2024, the brand stepped into completely uncharted territory—bridalwear. With no prior association in the category, the hurdles were steep:

• Breaking into a highly competitive market dominated by legacy bridal players

• Overcoming zero brand association with weddings

• Delivering a high-stakes launch that had to win both hearts and sales from day one

This is where BrandLoom came in.

The Strategy: Crafting the “I Said Yes” Movement

BrandLoom didn’t just plan a campaign—it designed a movement that celebrated confidence, joy, and individuality.

The “I Said Yes” campaign blended storytelling, precision performance marketing, and cultural alignment to make Ashley Stewart’s bridal debut unforgettable.

Key initiatives included:

• Storytelling: Emotion-led narratives celebrating body confidence, love, and personal style

• SEO & Content: Bridal blogs, long-tail optimization, and a restructured site to drive discoverability

• Local SEO & GMB: Store-level bridal visibility and category-specific optimization

• Influencer Marketing: Collaborations with body-positive voices on TikTok, Instagram, and YouTube

• Paid Media: High-ROAS Meta campaigns, powered by smart retargeting

• PR & Guest Posting: Authority-building placements on wedding and lifestyle platforms

The Results: A Debut That Made History

The “I Said Yes” campaign didn’t just work—it shattered benchmarks and went on to win big at the ADTECH Today Awards 2025 in New Delhi, with honors for Best Paid Search Ad Campaign and Best Digital Campaign.

Performance highlights:

• 📈 226K+ unique visits to bridal pages in just 5 months

• 💰 18.69 ROAS, setting new records for efficiency

• 💡 $2.88 CPC, highly cost-effective in a high-CAC category

• 🛍️ Consistent sales across both online and in-store channels

• 🚀 Improved organic and local visibility through SEO + GMB

We dedicate this double victory to our incredible team, whose creativity and passion turned a challenge into a celebration. And to Ashley Stewart, for trusting us to bring their bold new vision to life.

This recognition motivates us to keep raising the bar — crafting campaigns that win both hearts and awards.

👉 Want an award-winning marketing strategy? Leave it to us!
https://www.brandloom.com/digital-marketing-services

That’s it for today, thanks for reading.
Yours Sincerely,