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AI Optimization Boosts 400% ROAS for a US Retailer’s Paid Campaigns

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Group of women representing the US retailer in BrandLoom’s AI 400% ROAS case study.

New Delhi, India – November 15, 2025 —

BrandLoom Consulting, India’s only ROI-focused branding and digital marketing firm, announced that its AI-powered marketing strategy delivered an astounding 400% increase in ROAS for the iconic US plus-size fashion retailer Ashley Stewart.

Their latest case study reveals how BrandLoom restructured Ashley Stewart’s paid marketing ecosystem using AI-led automation, creative compliance, and intelligent audience targeting, resulting in over $1.16 million in incremental purchase value and 13,800+ additional purchase events.

Avinash Chandra, Founder & CEO of BrandLoom, said,

“This project showcases what happens when human creativity meets AI precision. When you feed AI the right data, structure, and storytelling, it doesn’t just optimize, it transforms. Ashley Stewart’s success proves that data-driven creativity is the new growth engine.”

The Challenge

Despite being a powerhouse in plus-size fashion, Ashley Stewart faced rising ad spends and underperforming campaigns that couldn’t justify their costs. The brand’s marketing faced multiple roadblocks:

  • Creative Disapprovals: Frequent ad rejections, especially for lingerie campaigns, disrupted continuity.
  • Underused AI Tools: Limited adoption of Google’s automation and smart bidding capabilities.
  • Escalating Costs: Ad spend was increasing while conversions declined.
  • Disorganized Campaigns: Fragmented ad structures and poorly refined targeting limited scalability.

Ashley Stewart turned to BrandLoom to bring structure, intelligence, and automation to its paid ecosystem.

The Strategy

BrandLoom’s team re-engineered the brand’s campaigns from the ground up, blending AI optimization, data enrichment, and creative compliance for consistent, scalable results.

Key strategic actions included:

  • AI-Enriched Performance Max: Integrated behavioral insights, purchase data, and in-market signals to improve targeting accuracy.
  • Smart Bidding + Broad Match: Expanded visibility for high-intent searches while minimizing manual adjustments.
  • Creative Compliance Redesign: Used AI to identify disapproval triggers and redesigned creatives with compliant yet appealing visuals.
  • Always-On Creative Refresh Loop: Introduced ongoing asset testing to fight creative fatigue and sustain engagement.
  • Smarter Ad Extensions: Leveraged AI-recommended sitelinks and CTAs to boost CTRs and Quality Scores.

The Results

The transformation was nothing short of remarkable. In just a few months, Ashley Stewart’s campaigns turned into a model of AI-driven efficiency and profitability:

  • 400% Increase in ROAS — AI-led optimization maximized return on every dollar spent.
  • $2.94 Drop in Cost Per Conversion — Smarter targeting improved acquisition efficiency.
  • 13,800+ New Purchase Events — Sustained campaign freshness led to consistent sales growth.
  • $1.16 Million in Additional Purchase Value — Stronger intent signals translated into real, high-value conversions.

Why It Matters

This collaboration redefines what AI in msarketing truly means beyond automation, toward intelligence. The results show that when data, technology, and creativity work in harmony, brands can scale profitably, sustainably, and globally.

Lee Washington, Director at Ashley Stewart, said:

“We’re happy to have chosen BrandLoom as our online marketing partner. The team is excellent and works very transparently, so even when challenges arise, they’re resolved quickly. Their expertise and proactive approach have been instrumental in helping us grow.”

About BrandLoom

BrandLoom Consulting isn’t just another marketing agency; it’s where strategy meets measurable growth. Founded in 2015, BrandLoom has helped 100+ brands transform their digital ecosystems through data-driven creativity, intelligent automation, and performance marketing innovation.

From shaping powerful brand identities to driving full-funnel growth, BrandLoom partners with brands that want to scale with purpose. With offices in India, USA, UK, Canada, Australia, and UAE, BrandLoom turns ambition into sustained business outcomes—one smart decision at a time.

👉 Learn more at https://www.brandloom.com

Avinash Chandra
Author Avinash Chandra

Avinash Chandra is a seasoned Branding, Integrated & Digital Marketing Consultant with over 25 years of global experience driving profitable growth for over 100+ brands across India, the USA, Europe, Southeast Asia, and the Middle East. He is the Founder of BrandLoom Consulting, a digital-first brand consulting firm helping startups, SMEs, and large enterprises create customer-centric, profitable, and sustainable brands. Under his leadership, BrandLoom has empowered clients in diverse industries to achieve breakthrough performance through data-driven digital marketing strategies. Previously, Avinash held key marketing leadership roles with multinational giants like Philips, Bausch + Lomb, Hanes, Lycra, Coolmax, and Opple, where he managed P&Ls, marketing teams, and go-to-market strategies across India, South Asia, and Southeast Asia. An alumnus of MDI Gurgaon, Avinash blends a rare mix of strategic thinking, creative execution, and deep digital expertise. He is widely recognized for his ability to simplify complex marketing challenges, drive ROI, and build strong digital ecosystems for modern businesses. When he’s not consulting or mentoring young entrepreneurs, Avinash shares insights on branding, e-commerce, and digital growth to help businesses stay ahead in a rapidly evolving digital landscape. Expertise: Brand Strategy, Digital Marketing, Performance Marketing, B2B & B2C, SEO, Content Marketing, E-commerce Strategy Philosophy: “A brand isn’t built in boardrooms—it’s built in the minds of customers.”