An Email Marketing Case Study
Getting a 67% Open Rate For A Shower Filter Brand
Showering with hard water is not easy. It leaves your skin itchy, your shampoo and soap lathering less, and your hair dry and brittle. But thanks to our client, people could forget their troubles. All they had to do was get a shower or tap water filter from the company, attach it to their showerhead, and experience the difference from the first shower itself. For people who want to protect themselves and their families from the ravages of hard water- our client is a friend.
The Problem
The brand had some great products, but it needed to reach the right customers. The company knew that the best way to do this was through a personalized approach, and email marketing would help them deliver their message to every inbox. However, they did not know what the right strategy would be. Of course, the company did not want to pour money down the drain by designing ineffective campaigns, and it needed a little expert help.
Team BrandLoom took up the challenge.
Strategy We Followed
Campaign Design & Targeting
For the brand, Team BrandLoom designed two email campaigns: 12,500 and 25,000 emails, respectively. But before we hit “send,” we wanted to make sure that our campaign would yield the best ROI. So, we went through the rigorous process of going through the whole database, weeding out null addresses, and minimizing bounce rates.
This was essential for ensuring the emails reached a valid inbox and maximizing potential open rates.
Testing and Optimization
No email marketing campaign is complete without A/B testing, and this was no exception. The first campaign also served as our ground for experimentation. We tested out different subject lines, preview texts, and body content to understand what resonated best with the audience. After looking at the performance stats for the first campaign, we had a better idea of what worked. So, we fine-tuned our approach for the second campaign for better ROI.
Adaptation for Higher Impact
As we kept tweaking our approach for the second campaign, our open rates kept going up. We started getting more traction among the prospective buyers via continuous optimization, as it became clear from what we saw at the end of the second campaign.
What We Achieved
The campaigns were a great success!
First Campaign:
With a solid open rate of 29%, it got some excellent engagement and gave us great insights into optimizing the following campaign.
Second Campaign:
And the final payoff was really, REALLY good. We got a phenomenal open rate of 67%, with each individual round scoring a 30% open rate. It was truly a testament to the power of continual testing and tweaking.
Our email experiment proved that rigorous testing and continuous improvement could be a gamechanger for marketing niche products- and the key to getting the best ROI.
Take A Sneak Peek
