Communicating SP International Industries’ Legacy of Care — The Making of a Brand Film
As India’s largest manufacturer and exporter of food & hygiene service disposables, SP International Industries has been protecting what matters most. For 25+ years, the brand has been delivering care to all corners of the world and powering entire industries- and uniting us all in our shared experiences. When they approached BrandLoom for redefining their identity as an industry leader- and communicating their rich, impactful legacy via a brand film, we counted it as an honor.
The Challenges
The existing Rotary News website had many issues, which neither reflected the brand’s prestige nor made it easy for visitors to get a sense of what was happening.
Dry, Transactional Communication
The brand projected function, not feeling, which did not convey the spirit of caring that defined it.
Leadership Position Not Being Proclaimed
While SP International Industries was an industry leader, it was not communicating its position with authority, missing out on an opportunity to build a powerful narrative.
Need to Build Up Timeless, Global Appeal
Global perception uplift required — Needed a story emotional enough to resonate and powerful enough to scale.
Understanding the Assignment
With SP International Industries’ rebranded core now ready, we needed to communicate its emotional heart and values effectively. A purpose-driven brand film was the best way to drive home the message.
Communicate How The Brand Set Itself Apart
For this, it was necessary to show the life and humanity that defined the brand, which built a timeless, emotional connection with audiences.
Make The Brand Relatable- and Personable
Show the people, purpose, and values that drove the brand- beyond machinery and output.
Confidently Proclaim Its Position with A Brand Film
Our aim was to showcase how SP International Industries was a sector leader and the global impact it created- with a brand film that perfectly captures its essence.
Our Step-by-Step Strategy
We anchored the rebrand around one core belief — International Industries doesn’t just pack products, it protects what matters.
Chalking Out a New Narrative
Script Built as an Emotional Journey
Visualizing the Story and Giving it Shape
The Results
The brand film that materialized perfectly embodied the brand’s new identity and positioning.
Repositioned the brand as a caring, human, and protective entity- by shifting the narrative from manufacturing to meaning.
Confidently proclaimed the brand as a leader in the industry- a sharp vision and clear numbers to back its claim.
Built emotional recall that resonated with business partners, employees, buyers, and other stakeholders.
Marked the film as a central brand asset that could be deployed for effective communication globally.
Conclusion
The brand film we created for SP International Industries showcased its new positioning perfectly. It became a hallmark asset for the brand that communicated the philosophical core of the brand and its values, as well as its position as a leader.
