Smart Ads. Serious Impact: How AI Transformed Ashley Stewart's Digital Strategy
Ashley Stewart has commanded the top spot in the plus-size fashion arena for decades. The US-based brand is the go-to option for American women, and the brand enjoys an enviable reputation in the market for being inclusive and classy. So when this prestigious brand approached us, we were over the moon. We were ready for the challenge.
The Challenges
Despite spending a lot, our client was not getting returns as expected. The campaign was plagued by problems:
Increasing Ad Costs with Stagnant Sales
While ad spend consistently went up, there was no corresponding increase in sales.
Inefficient Targeting
Without focusing on customer intent, the targeting was imprecise- which kept reach and engagement low.
Creative Fatigue and Compliance Challenges
Low-performing creatives weren’t refreshed frequently, which affected viewer interest. Moreover, ads in the intimates category got flagged by Google’s algorithms.
Understanding the Assignment
On auditing the brand’s ads ecosystem, we could identify the root of their problems. The ad strategy needed a revamp.
Leveraging AI Tools to Optimize Campaigns
Make the Campaigns Profitable
Ensure Compliance
Our Step-by-Step Strategy
With our insights in place and AI tools at command- we began rebuilding the ecosystem step-by-step.
The Results
Here’s what our AI-powered approach delivered:
400% Increase in ROAS:
The brand saw 4x returns in just a year.
$2.94 Drop in Cost per Conversion:
Leaner, more impactful campaigns made customer acquisition easier.
13,800+ Additional Purchase Events:
More engagement led to more checkouts. All thanks to smart targeting.
$1.16 Million Increase in Purchase Value:
Greater volume and higher-value orders contributed to a sizeable revenue boost.
Conclusion
AI can work wonders- but only when you make it work for you. Our Ashley Stewart exercise proves that when you combine intelligent automation, clean attribution, and audience-first creative thinking- you can turn the tables and transform a bleeding campaign into a revenue juggernaut.
