In Digital Marketing 2 Mins Read

Build Impression with Reviews from the Web

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Reviews from the Web in the Google Search results Knowledge Panel

Take advantage of Google’s new feature in Local Knowledge Panels

To help its users get a better understanding of options by another feedback Google has introduced a new feature called “Review from the Web“. This new feature for local businesses will help you Build your Impression with Reviews from the Web by showcasing user-generated reviews, along with reviews by critics directly in the search results.

Build Impression with Reviews from the Web
Build Impression with Reviews from the Web

Google will be adding this panel “Reviews from the web” to local Knowledge Panels, in addition to the “best-of lists and critic reviews features.

Google’s post says:

Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go.

The feature will be available on mobile and desktop across the world, and it will bring “aggregated user ratings of up to three review sites to Knowledge Panels.” This applies to places like a restaurant, parks, amusement parks, shops, etc.

How Businesses can Build Impression with Reviews from the Web

To use this feature you will have to use, you will have to:

With this new feature, Google will be helping people to get the best places by user generated rating.  Therefore you as a local business can use this to grow your traffic.

Avinash Chandra
Author Avinash Chandra

Avinash Chandra is a seasoned Branding, Integrated & Digital Marketing Consultant with over 25 years of global experience driving profitable growth for over 100+ brands across India, the USA, Europe, Southeast Asia, and the Middle East. He is the Founder of BrandLoom Consulting, a digital-first brand consulting firm helping startups, SMEs, and large enterprises create customer-centric, profitable, and sustainable brands. Under his leadership, BrandLoom has empowered clients in diverse industries to achieve breakthrough performance through data-driven digital marketing strategies. Previously, Avinash held key marketing leadership roles with multinational giants like Philips, Bausch + Lomb, Hanes, Lycra, Coolmax, and Opple, where he managed P&Ls, marketing teams, and go-to-market strategies across India, South Asia, and Southeast Asia. An alumnus of MDI Gurgaon, Avinash blends a rare mix of strategic thinking, creative execution, and deep digital expertise. He is widely recognized for his ability to simplify complex marketing challenges, drive ROI, and build strong digital ecosystems for modern businesses. When he’s not consulting or mentoring young entrepreneurs, Avinash shares insights on branding, e-commerce, and digital growth to help businesses stay ahead in a rapidly evolving digital landscape. Expertise: Brand Strategy, Digital Marketing, Performance Marketing, B2B & B2C, SEO, Content Marketing, E-commerce Strategy Philosophy: “A brand isn’t built in boardrooms—it’s built in the minds of customers.”

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