Turning Heads & Driving Footfalls: Inside the Buzz-Worthy Launch of a Beauty Powerhouse
A premium beauty studio deserved a showstopping launch—and we delivered exactly that. From digital to doorstep, the buzz we built – it stopped Gurgaon in its tracks.
Launch of a Luxury Makeup Studio
A Dream Launch for a Luxury Retail Makeup & Hair Studio- A Comprehensive Marketing Case Study
About the Client
Diya Sharma is a beauty maven who has worked with the who’s who of the Indian glamour industry. So when she decided to start her own luxury makeup and hair studio in Gurgaon, it DESERVED attention—and needed to reach all the queens out there who wanted to look as good as they felt about themselves.
What the client Needed
Diya Sharma Makeup & Hair Studio wanted to make a splash about its debut. The grand launch needed to be announced to the world, and the client wanted to showcase the facilities and services they provided. This meant creating a space where their clients could learn about their offerings and make their appointments—and also ensuring that their studio had a steady flow of guests right from the launch.
Team BrandLoom got to work.
Strategy We Followed
To make Gurgaon folks aware that they now had a great salon to visit, this is what we did:
Studying the Audience & Creating Detailed Personas
The key to any successful launch activity is understanding WHERE and HOW to interact with your audience. Our team created detailed consumer personas- which went beyond demographics. Our brand strategists profiled the target audience’s media consumption habits and singled out what platforms to use to make the launch successful.
Designing & Developing Responsive Website
For DS Makeup & Hair Studio, getting a website was a must. They needed a place to showcase their offerings effectively and accept bookings to serve their clients effectively. Our designers created a modern, sleek, responsive website ready to efficiently handle all the footfall and appointments.
Social Media Activation
To showcase the studio’s services effectively and build a lively community around the brand, it was essential to build the brand on social media. Our social media experts created a content calendar & posting schedule that showcased the launch activities effectively and captured the energy around it perfectly. Viewers could see firsthand the real-life transformations the salon team could bring about, and soon, the buzz started to build.
Building Visibility Online with Local SEO For Attracting Visitors
Brand strategy experts understood that for any local business to attract footfalls, it had to be visible to people looking for its services. However, while updating their Google My Business profile, we hit a major roadblock. Due to a glitch, Google was not able to accept their location. This essentially made their listing unviable- as a listing without an address was defeating the purpose of it.
However, our team did not give up. We kept following up on the same, and after many weeks of failed attempts and frustration- we finally got it up. This marked a significant milestone for the brand- as more people could now discover them when searching for makeup & hair services- and as a result, footfalls started increasing.
Building Visibility Online with Local SEO For Attracting Visitors
brand strategy experts understood that for any local business to attract footfalls, it had to be visible to people looking for its services. However, while updating their Google My Business profile, we hit a major roadblock. Due to a glitch, Google was not able to accept their location. This essentially made their listing unviable- as a listing without an address was defeating the purpose of it.
However, our team did not give up. We kept following up on the same, and after many weeks of failed attempts and frustration- we finally got it up. This marked a significant milestone for the brand- as more people could now discover them when searching for makeup & hair services- and as a result, footfalls started increasing.
Engaging with Clients to Enhance Post-Interaction Experience
Our ORM specialists closely monitored the reviews the client was receiving and promptly responded to all queries. This led to quick resolution of issues and made customers feel like they were being LISTENED TO. Client satisfaction increased, leading to repeat visits and better ratings for the studio.
Press Coverage In India’s Highest Circulating Daily
After looking at all the options for prospective clients to take notice of DS Makeup & Hair Studio, we zeroed in on getting a feature announcing the launch in Times of India’s page 5. Our PR outreach team inferred that a prominent spot on the city page of India’s largest circulating English newspaper is the best option for our client to be SEEN. With the target now clear, we wrote the perfect piece and accompanied it with attractive pictures – creating ripples and a long-lasting impression.
Press Coverage In India’s Highest Circulating Daily
After looking at all the options for prospective clients to take notice of DS Makeup & Hair Studio, we zeroed in on getting a feature announcing the launch in Times of India’s page 5. Our PR outreach team inferred that a prominent spot on the city page of India’s largest circulating English newspaper is the best option for our client to be SEEN. With the target now clear, we wrote the perfect piece and accompanied it with attractive pictures – creating ripples and a long-lasting impression.
Creating Video for Launch Activities & Post-launch Promotion
To create maximum impact during their launch, DS Makeup & Hair Studios needed a sleek, attention grabbing video for their experiential marketing activities. Our video editors created an immersive and attractive video that wowed viewers during the launch.
Consequently, we also created an engaging highlight reel that showcased the launch in a stunning way, and helped generate a lot of interest on social media.
Take A Sneak Peek
DS PR coverage
The Result
DS MakeUp & Hair Studio’s launch was a great success! The brand could engage audiences across all channels, and footfalls started growing. With a solid foundation in place, the brand was poised to reach greater heights and create a solid following.
