From Zero to 20,000 Web Visitors in 6 Months: An SEO Case Study
GetLitt! is a catnip for budding bookworms. A digital reading platform designed for children aged 7–12, it has a growing library of illustrated books, comics, and STEM titles from India’s leading children’s publishers. GetLitt! encourages reading through gamification, challenges, and community-based features. Despite its content-rich platform, GetLitt! struggled with visibility and reach in its early stages. And that’s where Team BrandLoom came in.
The Challenges
Despite having an excellent library and an even better value proposition, GetLitt! faced a fundamental problem—no one could find them online. They had a brilliant product but were practically invisible on the web.
Low Traffic, Low Sign-ups
The platform had a well-curated book collection but lacked visitors, resulting in minimal subscriber growth.
Limited Search Visibility
Poor on-page SEO and a weak technical structure made the site hard to discover.
No Scalable Growth Engine
There was no clear strategy to grow traffic or leverage existing content assets.
Understanding the Assignment
We quickly understood that this wasn’t about just bringing in more traffic—it was about building a sustainable discovery system. Our job was to ensure that parents, educators, and young readers could organically discover GetLitt! in their digital journey.
SEO-Led Growth Mandate
The client needed traffic to grow via organic channels rather than ads.
Content Leverage Plan
We had to optimize existing content and create new content to drive engagement.
Sustainable Traffic Focus
Growth had to be steady, reliable, and scalable over time.
Our Step-by-Step Strategy
For GetLitt! sustaining interest and subscriber growth could not be done via paid ads. So we went back to the basics. We directed our efforts into creating good content, and letting good old SEO do the heavy lifting.
Revamped the Sitemap
Re-organized the site structure to make it easily navigable. This worked for making it friendly for both readers and search engines.
Optimized Existing Pages
Updated content with keywords, better metadata, and internal linking.
Created Fresh Content
Added SEO-driven blog posts and landing pages targeting relevant queries and parent-focused topics.
Built Domain Authority
Engaged in strategic off-page SEO to acquire quality backlinks.
Improved Technical Health
Ensured faster load times, mobile responsiveness, and fixed indexing issues.
The Results
The transformation was nothing short of dramatic. In just six months, GetLitt! went from a near-zero traffic platform to a top contender in its niche—entirely through organic efforts.
0 to 20,000 Monthly Visitors
A 100% organic growth journey from near-zero visibility.
Boosted Discoverability
GetLitt! started ranking for competitive keywords in the ed-tech and kids’ reading space.
Subscriber Pipeline Activated
Increased site activity led to more content engagement and improved conversion potential.
Conclusion
GetLitt! had the product, the vision, and the content—but what it lacked was visibility. Our work proved that even in an ultra-niche segment like digital children’s books, smart SEO and structured content strategy can deliver exponential results. By fixing the foundation and building an organic growth engine, we didn’t just bring traffic—we got the right audience to the right place at the right time. And that made all the difference.
