Redefining Workspaces, Engaging Talent: An Employer Branding Case Study
BrandLoom enables Brands and Startups to resonate with their audience affordably
and efficiently.
About the Client
Sriram Transport Finance is a part of the Sriram Finance group- one of India’s leading non-banking financial companies (NBFCs). Known for providing vehicle financing across the country for over 40 years, the company is a respected institution- trusted by MILLIONS of customers. No wonder it’s also a top employer in its niche, attracting a steady flow of top talent. We were beyond excited when they approached us to revamp their office space.
The Challenge
As the company evolved, it needed to reflect that it was a modern employer. With changing workforce needs, the brand realized that its corporate office spaces did not adequately reflect its forward-looking aspirations.
This presented a challenge for the brand:
Outdated spaces vs modern vision
Their office interiors did not reflect their incredible evolution as an industry leader and clashed with their future-ready identity.
Culture that didn’t reflect in their physical settings
The internal teams were not connecting to the company’s mission, values, and vision — visually and emotionally.
Not appealing to next-generation talent
It needed to attract younger, dynamic professionals by visually conveying their core values of leadership, innovation, and credibility.
Understanding the Assignment
When Team BrandLoom boarded the bus with Sriram Transport Finance, we had a clear goal: to transform their office spaces into inspirational environments, and utilize them as tools for employer branding. Here’s what we wanted to achieve:
Manifest a Modern Employer Brand
Reinforce the brand’s modern, progressive positioning to employees and potential hires
Manifest Values Visibly
Reflect the brand purpose, values and long-term vision in its office spaces.
Build Pride, Attract Talent
Inspire pride, boost morale, and a sense of community among employees and resonate with younger generations.
Our Step-By-Step Strategy
With a culture-first outlook, we set out to reimagine their workspaces, ensuring a consistent brand story across all employee touchpoints.
Branded Wall Design in Key Employee Zones
Shriram Transport Finance was entering a new era, and wanted their offices to reflect that. They are a company with a prestigious legacy behind them, but they wanted to look like a modern, timeless brand which could inspire the newer generations. And they tasked BrandLoom with revamping the look of their corporate spaces
Consistent Pillar Design
In multiple offices, we deployed consistent pillar branding. This helped create a unifying visual identity for employees everywhere.
Motivational Artwork Steeped
in Culture
Our team designed wall art featuring inspirational messages, employee-centric themes, and company milestones, invoking pride and emphasizing a sense of shared purpose.
The Results
We transformed more than just office spaces- our spatial employer branding strategy significantly impacted how employees, candidates, and stakeholders perceived Sriram Transport Finance as an employer:
Better Internal Engagement
The employees could identify with a common vision as they felt more connected to the brand’s story and inspired by the physical space.
Stronger Employer Brand Appeal
The updated, modern environment successfully reflected Sriram Transport’s position as a forward-thinking company that values both legacy and innovation — which resonated with new talent.
Consistent Brand Storytelling
Every key employee touchpoint reflected what Sriram Transport stood for— giving employees and visitors a unified, immersive brand experience.
Take A Sneak Peek
