How Vanvasi Ayurveda Found Its Social Media Wellness Formula
For people who want to find their wellness zen, Vanvasi Ayurveda is the answer. With a wide range of premium wellness products made of pure ingredients and the best of wellness science- the brand is deeply committed to bring wellness to all, and is trusted by millions. Vanvasi stands for holistic health, that helps consumers reconnect with nature and self-care through Ayurveda.
The Challenge
Vanvasi Ayurveda wanted to amplify its messaging, and build an engaging community around it. Obviously, social media was a very important channel to help it achieve this objective. But there were many roadblocks to consider:
Inconsistent Visual Identity
The brand’s posts lacked uniformity in style, making the page look disjointed and unmemorable.
Uninspiring Creatives
Artworks and copies didn’t reflect the sophistication or purity of the products.
Lack of Posting Discipline
Irregular content schedules affected brand recall and engagement.
Understanding the Assignment
When Vanvasi Ayurveda turned to BrandLoom, we knew we had to create a solid foundation for the brand on social media first. And for that, we had to set clear goals:
Refining Brand Perception
The brand positions itself as a premium one, but their visual communication did not reflect that. That needed to be addressed.
Finding the Right Benchmarks To Follow
We needed to understand how the market leaders were communicating with audiences, inspiring trust and engaging audiences.
Content Consistency & Strategy
The brand also needed to be consistent and regular in its posting, and reiterate its messaging to resonate with their followers.
Our Step-by-Step Strategy
We took a systematic approach to reposition Vanvasi’s social presence with intention and elegance.
Audited the Brand and its Competitors:
Carefully audited the brand and its rivals to understand what it intended to communicate, where the gaps lay in its messaging and identify the best practises industry leaders followed.
Defined Design Guidelines:
Created a unified visual framework—brand palette, typography, layouts, templates —to give the social media feed a cohesive feel.
Built a Monthly Content Calendar:
Deployed the perfect mix of promotional, and seasonal content to balance storytelling and sales.
Created Eye-Catching Content:
Developed catchy captions and attractive creatives that echoed the brand’s premium appeal.
Ensured Consistent Execution:
Maintained a regular posting schedule with
timely campaign tie-ins to stay relevant and active.
The Results
The transformation was both aesthetic and strategic—Vanvasi finally looked like the brand it aspired to be.
Cohesive Visual Identity:
Posts now reflect a polished and consistent look, enhancing brand recognition.
Improved Engagement Rates
More likes, shares, and comments from an audience that began to see value in the content.
Stronger Brand Perception
Positioned as a credible and trustworthy player in the Ayurvedic wellness space.
Regular Digital Presence
Built discipline in content output, improving recall and algorithmic visibility.
Conclusion
BrandLoom helped Vanvasi Ayurveda move from inconsistency to influence. With a renewed social media strategy and visual language, the brand now confidently communicates its ethos and product value. The digital groundwork laid today is already reaping rewards in awareness and engagement—and sets the stage for even deeper audience connection and conversion.
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