Restructuring Meta Ad System To Record ROAS for USA’s Top Plus-Size Retailer:
A Paid Marketing Case Study.
Any woman who loves and celebrates who she is in all her bold-sized glory knows Ashley Stewart. With a die-hard fan base and a long-standing legacy, Ashley Stewart had enough experience running social media campaigns. But, with new generation customers coming in and changing the social landscape, the brand saw its performance slipping. Of course, when the brand approached us to get its Meta campaigns in shape and deliver good ROAS- we took it up enthusiastically.
The Challenges
As social media evolved, Ashley Stewart’s ad account struggled to keep up—with inefficient structures, rising costs, and stagnant returns. When we audited the brand, we discovered:
Overloaded Retargeting Campaigns
Skewed Budget Distribution
Tracking Gaps Post-Migration
Static Segmentation & Creatives
Untapped Product Opportunities
Overloaded Retargeting Campaigns
Skewed Budget Distribution
Tracking Gaps Post-Migration
Static Segmentation & Creatives
Untapped Product Opportunities
Understanding the Assignment
Re-engineer the Ad Account
Personalize Messaging
Balance Efficiency with Expansion
Layer Performance with AI Tools
Our Step-by-Step Strategy
We rebuilt the entire Meta ecosystem—from creative to campaign architecture— and leveraged Meta’s AI to execute it to perfection.
Advantage+ Campaigns
Dynamic Creative Testing
Niche Category Campaigns
The Results
By merging clean architecture with Meta AI, we unified the fragmented system. And within six months, the results shone through.
Robust ROAS
Our retargeting campaigns clocked in a great ROAS of , while our prospecting campaigns saw ROAS grow to .
Successful Lookalike Campaigns
Tiered lookalike campaigns achieved up to ROAS—maximizing reach and scale.
Efficient Competitor Campaigns
Captured intent from competing brands while expanding awareness- and delivered 7.7
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Proved the value of niche targeting with laser-focused creatives.
Happy Ending for Seasonal Campaigns with AI
Advantage+ formats and lifestyle assets drove higher engagement and lower cost per result.
Conclusion
With smart AI deployment, campaign planning, and restructuring their Meta ad ecosystem, Team BrandLoom was able to generate outstanding ROAS. The brand acquired new customers and reinforced their existing customer relationships- which powered them through new growth milestones.
