Redesigning With Purpose: Modernizing The Rotary Foundation (India) Website
Rotary Foundation is a ubiquitous name. The Indian arm of the universally recognized Rotary family has been synonymous with community and youth empowerment- and their efforts have been transforming lives across the nation.
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Rotary India knew they were due a facelift- but needed help figuring out where to start. While the Rotary International website felt like a worthy representative of the authoritative and world-renowned organization that it is- the India chapter needed to catch up.
The website looked dated, had a lot of info dumps, and was unintuitive, which made for a sub-par visitor experience. The client wanted us to revamp their website completely- and showcase details of all the wonderful work they were doing.
Team BrandLoom got to work.
Strategy We Followed
Modernizing the website for RF(I) was a challenging feat. This is what it took
Thorough Site Audit
The first task at hand was analyzing the website in detail. Our technical team and UX/UI specialists looked at each and every page. We identified all the areas that needed improvement- including aesthetic elements, functionalities, navigability, and user experience. Now, it was time to start fixing the issues one by one.
Complete Site Redesign With User Experience As the Focal Point
Our designers had a unique task—make the site visually appealing and functional, find room for all the essential information about RF(I)’s activities, and reflect its noble nature. After extensively researching other landmark non-profit and voluntary organizations, our design team created a design ready to meet all requirements.
Enforced Brand Identity with Uniform Design
When the client came to us, the layout was inconsistent, with wildly different fonts, colors, and imagery. Our team designed the new layout to make it feel more cohesive and streamline the flow of communication.
Revamping Messaging
For a prestigious organization like Rotary India, the messaging had to be truly evocative. We audited the site’s web communication thoroughly. Our writers rewrote the content completely to present the brand correctly and enhance the user journey.
Enhancing Functionality
& Making The Website More User-Friendly
Our technical team ensured that the new layout followed the best practices. Here are a few things we did to make the direct user journey more efficient
- Optimized site for mobile visitors
- Made sliders load faster
- Optimized top menu to make the hierarchy logical
- Incorporated predictable interaction cues to make the site more user-friendly
- Added dropdown icons
- Made buttons look clickable to improve conversions
- Added information/speech bubbles on interactive pages
- Added form for newsletter subscription
- Added inquiry forms for lead generation
- Added essential documentation features like Our Team, About Us, Careers, Volunteer, etc.
The Result
Rotary India’s website was completely revamped- and was ready to wow the world. The new website perfectly embodied the brand’s spirit, reflecting its prestigious legacy. Visitors, donors, and potential volunteers could easily find the information they were looking for, and as a result, the site started seeing more interactions with visitors.
With some help from Team BrandLoom, RF(I) unveiled a new avatar and successfully put its best foot forward.
Take A Sneak Peek
