Zero Visibility to 3X Traffic: The Beat My Sugar SEO Success Story
Beat My Sugar specialised in diabetes management- offering diabetes friendly products like shoes, food items, drinks, and supplements. Apart from that, the brand also served a community, providing people with information about diabetes and how to manage it. This included tips from doctors, information on diabetes, diet recommendations, recipes, and knowledge on other topics that helped diabetics take care of themselves and live a full life.
The Challenges
When Beat My Sugar approached BrandLoom, there website was virtually a ghost town, with no action happening.
No website traffic, no online visibility
The brand had A LOT to offer- but it barely attracted any traffic, which rendered the brand practically invisible to its audiences.
Zero conversions
Simultaneously, it was seeing little returns on its online activities and was depleting its cash reserves fast.
No brand awareness
Without traffic or visibility, the client was unable to connect with the diabetic community in India, which hampered its efforts towards creating brand awareness.
Understanding the Assignment
When BrandLoom took on the challenge, the website had very thin content, virtually no traffic, and a lot of technical issues. Our goals were to:
Boost brand awareness
Ensure visibility in diabetes-related search results and raise awareness.
Attract organic traffic
Build a stream of steady, high-intent website visitors to the site who are warm for conversions.
Enhance conversion rates
Turn visitors into loyal customers with persuasive content and guide the user journey smoothly.
Improve ROI
Ensure sustainable, measurable digital growth- because without it, the marketing budget would vanish without having resulted in anything meaningful.
Our Step-by-Step Strategy
Search engine optimization (SEO was exactly the perfect starting point that our client needed. After doing a thorough audit and research, we started resolving the issues one by one.
Thorough SEO & Content Audit
We identified core technical, content, and structural gaps in the website.
Optimized
Sitemap
Our team redesigned the sitemap structure to make it easy for both humans and bots to navigate and read the site.
Technical
SEO Fixes:
We also resolved speed, redirect, and indexing issues for smoother performance.
Content Optimization
The existing content was thin and not optimized to perform. We refreshed existing pages with SEO-focused copy and keywords.
Content Strategy Implementation
Created and implemented a content strategy that focused on regularly updating the site with new content and optimizing it for optimum performance.
The Results
By following our content strategy to the T, we set the website on the path to growth with a 3X increase in organic traffic, within only 6 months.
3 X increase in clicks within 6 months.
4 X increase in impressions on Google – leading to more people getting to see the website on their search results for relevant keywords.
3X increase in website traffic overall.
The site began to attract repeat visitors regularly.
Conclusion
By resolving its website issues and updating the site with good, SEO-optimized content, BrandLoom helped the brand become more visible to its target audiences. It got more leads and saw more sales- and started to build a reputation as a credible authority on diabetes management.
