From First Click to 13.29x ROAS: An
Online Advertising Case Study
Enjee Footwear is a fresh online-only fashion footwear brand with an enviable catalog of affordable, stylish shoes for women. Known for blending ethnic and Western aesthetics, Enjee is for fashionistas with a taste for trendy, timeless designs. We were excited when they approached us for help with their Meta campaigns- because it’s always great working with brands who help people put their best foot forward.
The Challenges
Ashley Stewart had no prior association with bridal fashion, so it had to build its credibility and visibility in this new category. And some major hurdles stood in its way.
- Enjee was promoting its designs organically on Instagram but was not seeing any sales.
- The brand was launching its eCommerce website and needed to start converting traffic.
- With a limited marketing budget, Enjee needed a high-performing, sales-focused paid media strategy.
- As a first-time advertiser, the brand had no previous campaign data or established audience segments.
Understanding the Assignment
When Team BrandLoom came aboard, we understood that we had to design and execute a paid media funnel from scratch for Enjee. This is what we needed to do:
Create and manage full-funnel Meta campaigns.Run both discovery and retargeting ad campaigns on Meta platforms.
Design targeted seasonal campaigns.
Develop campaign strategies for New Year and Eid campaigns.
Make the most of their ad budget.
Maximize Return on Ad Spend (ROAS) and drive sales on the website.
Our Step-By-Step Strategy
To help Enjee go from zero to sixty and make the most of the seasonal shopping rush, we needed a structured approach. Here’s how we went about it:
Built Audience Profiles
Focused on women aged 18–55 interested in fashion and footwear.
Structured Full-Funnel Campaigns
Ran a mix of catalog, carousel, and video ads for prospecting and retargeting for the integrated campaign.
Created Click-Worthy Creatives
Developed visually engaging and info-rich ads aligned with Enjee’s brand tone for shopping seasons.
Implemented Smart Bidding
Helped the client set up and refine bidding strategies for optimal performance.
Seasonal Campaigns
Designed and ran special campaigns for New Year and Eid, with special creatives and audience sets.
Continuous Optimization
Constantly monitored performance and refreshed creatives, copy, and targeting for better performance.
The Results
Our strategic, data-backed approach surpassed expectations. From day one, the focus was on performance—and within just six months, it reflected in the results.
22 Campaigns successfully launched within 6 months.
Got great returns with precise targeting, bidding, and creative optimization.
Achieved a record ROAS of 13.29 by May 2025.
Made the most of the ad budget with precise targeting, bidding, and creative optimization.
New Year Campaign (Dec 2024 – Jan 2025) delivered a strong ROAS of 6.16.
Leveraged the seasonal rush with festive-focused creatives and a high-converting audience set.
Eid Campaign (Feb – Mar 2025) exceeded expectations with a ROAS of 6.68.
Let the light shine by tapping into cultural moments with relevant messaging and offers.
Improved brand visibility.
Improved brand awareness
Significantly improved brand visibility and engagement among relevant, high-intent shoppers.
Conclusion
Enjee Footwear’s paid ads debut campaign was a great success. It proves that even without prior experiences, newbies can still get bang for their buck if they plan right and have good creative support. For which, Team BrandLoom is always happy to step up.
