From Lagging to Lightning Fast Selling: An eCommerce Website Speed Optimization Case Study
Wall Curry is the brainchild of Award-winning designer Shweta Gupta, and home to some exquisite wallpapers, murals and paintings. For anyone who wants their home to be the talk of the town- Wall Curry IS the place to go to.
From Lagging to Lightning Fast Selling: An eCommerce Website Speed Optimization Case Study
Wall Curry is the brainchild of Award-winning designer Shweta Gupta, and home to some exquisite wallpapers, murals and paintings. For anyone who wants their home to be the talk of the town- Wall Curry IS the place to go to.
Importance of Speed Optimization for the brand
While Wall Curry’s collection of wall art was beautiful, the website was extremely slow. This was putting off shoppers, and the site also found it difficult to maintain its search rankings. What the brand needed was a fast-loading website, which would make browsing through the collections easy, and make shopping on it a pleasant experience.
Of course, Team BrandLoom stepped up.
Importance of Speed Optimization for the brand
While Wall Curry’s collection of wall art was beautiful, the website was extremely slow. This was putting off shoppers, and the site also found it difficult to maintain its search rankings. What the brand needed was a fast-loading website, which would make browsing through the collections easy, and make shopping on it a pleasant experience.
Of course, Team BrandLoom stepped up.
What we did for the client
So, this is what we did:
Audited the website to identify what was slowing it down. The page speed score for the existing website stood at 48 for mobile and 72 for desktop when we started.
Fixed the LCP(Largest Contentful Paint) & FCP(First Contentful Paint) issues. For the mobile version, the number stood at 4.1 secs & 2.6 secs respectively. According to Google’s core web vitals update, they should be under 2.5 secs.
The page load time overall stood at 9.2 seconds. One of the most important ranking factors for Google is that a website should load within 2 seconds. We worked to ensure that the website met the same standards.
The Results
The launch became a love story in its own right, with data to prove it.
The page speed score went up from 48 to 99 for the mobile website and from 72 to 98 for the desktop version.
The page loading time was reduced from 9.2 seconds to 2 seconds.
GTmetrix score improved from C to A.
The Results
The launch became a love story in its own right, with data to prove it.
The page speed score went up from 48 to 99 for the mobile website and from 72 to 98 for the desktop version.
The page loading time was reduced from 9.2 seconds to 2 seconds.
GTmetrix score improved from C to A.
Take A Sneak Peek
